Situation: The extremely wide range of choices offered by a leading toy company was actually making it difficult for its consumers to find their preferred product. A typical case of ‘Choice overload’ negatively impacting sales.
Approach: Creation of a chatbot on Facebook’s Messenger app. The conversational based approach helped consumers narrow their choices in a few keystrokes -- while also building a long-term go-to relationship on their mobile via an app that they already use daily.
Result: In just a few weeks of launch, sales from this new channel quickly surpassed their previously predominant digital sales channels.
