CREATIVE DEVELOPMENT

Situation: Mobile game developers were finding difficulties with inconsistencies in with their online ad performance. Their hit-and-miss approach drove up distribution costs on social media networks. Also it increased pressure on production resources.   

Approach: Using data driven insights, conducted a review of the targeting audience, which led to the repositioning of the game in the broader context for the audience and their interests. Then developed a creative template and guidelines that facilitated creative ideas that connected with the wider player base in a consistent voice and message.

Result: The new ads drove acquisition performance by 200% while also reducing media cost by 30%. The new campaign template and guideline streamlined production—reducing stress on production resources.

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