Situation: The company’s product provides value to a variety of industries and there was no coherent sales and go to market strategy. 

Approach: Ran a targeting workshop with the team to understand what market to go after; mapped out industry, revenue, sales cycle and other factors to narrow targeting to 2-3 sectors. Re-organised website copy to target these sectors, and supported with SEO measures. 

Result: ARR increase by +200%

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