Situation: The company wanted to change their operational structure to be set up for scale. The current structure was set up according to engineering needs (front end, back end). 

Approach:  Re-organized the company into product teams with a product manager in charge of success for each product, as well as an engineering lead in charge of the technical implementation.  Set up company, team and individual OKRs to align teams and company objectives. 

Result: Development times improved by 30%. 

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